Senior Product Designer (10+ years) leading end-to-end product strategy, systems-driven UX, and business-critical outcomes across complex platforms.
Product Strategy • Discovery & Research • Systems & Delivery • Stakeholder Influence
I apply systems thinking to lead digital products across startups, scale-ups, and enterprises, designing interconnected experiences that serve all users and stakeholders.
I lead digital product work that delivers measurable business outcomes.
Featured Work
Vidsy is a web-based creator platform supporting video ad production for global brands. I helped evolve both creator- and internal-facing platforms by defining what high-value creator data meant for the business and shaping scalable, high-confidence creator selection and approval workflows.